UTM link builder
Enter the destination URL and campaign parameters. The tool builds a tracking link with UTM parameters that tells Google Analytics where a visitor came from. Everything runs in your browser.
The link is built in your browser, so nothing is sent anywhere.
What UTM parameters are and why to use them
UTM parameters are URL suffixes (?utm_source=…) that tell your analytics which source, campaign and medium a visitor came from. Without them, traffic collapses into “direct” or “referral” and you can’t tell what works. Three are required: source, medium, campaign.
Rules so your data stays clean
Keep casing consistent (lowercase, no spaces, the tool enforces it) so Newsletter and newsletter don’t split into two sources. Measure links on a site you own. You’ll need your own hosting with analytics connected.
Frequently asked questions
Which UTM parameters are required?
Three: utm_source (where, e.g. google), utm_medium (how, e.g. cpc/email) and utm_campaign (the campaign name). Optional are utm_term (PPC keyword) and utm_content (to tell variants apart, e.g. two banners).
Why does it lowercase everything?
Analytics is case-sensitive, so “Email” and “email” would be two different sources. The tool normalizes everything to lowercase and replaces spaces with underscores.
Do UTM links work outside Google Analytics?
Yes, UTM is an open convention read by most analytics tools (Matomo, Plausible and marketing platforms). The link is a plain URL and works everywhere.